Yeezy come, Yeezy go!

German sportswear goliath Adidas has officially cut relations with rapper Kayne West over his controversial remark.

Kayne West, 45, has been accused of going on several anti-Semitic tirades on social media.

The rapper has seen his social media posts deleted and had accounts restricted because of the comments.

Adidas previously put its partnership with Ye under consideration earlier this month, and now says they could lose $250 million in the split.

Forbes estimates that Kanye West could lose his billionaire status with the loss of the Adidas x Yeezy collaboration.

Kayne West has split from multiple corporate partnerships in recent weeks including Balenciaga and GAP, and he was dropped by talent agency CAA.

Kanye West could lose his billionaire status after being dropped by Adidas amid growing backlash over his anti-Semitic rant, as GAP tears down his Yeezy products from their stores.

The rapper’s $220 million annual deal with the German sports brand, which is worth $1.5 billion in total, has been terminated after his controversial conduct.

According to Forbes, Kayne West, 45, is set to lose his billionaire status after cutting ties with the sportswear giant and is presently worth $2 billion.

The father of four’s wealth could plunge to below $1 billion after the termination of the brand, which comes after several other lucrative deals have been dropped.

Adidas reported that they would be ending their collaboration in a statement, with the sportswear maker having put its deal with Ye under review.

They claim that they made repeated efforts earlier this month to privately settle the situation.

GAP has also criticised Kayne West’s remarks, saying that they’re taking prompt steps to remove Yeezy GAP products from their stores and shut down their website.

Universal Music’s Def Jam has also condemned Kayne West’s comments, after splitting with the rapper last year.

They said that Def Jam’s relationship with Ye as a recording artist, its association with the GOOD Music label venture and Ye’s merchandise agreement with Bravado all ended in 2021.

They said there’s no place for antisemitism in our society, and they were extremely determined to combating antisemitism and every other form of discrimination.

It comes days after Kanye West claimed on a podcast that the sneaker colossus couldn’t drop him despite saying anti-Semitic things.

Adidas’ share price fell more than 50 per cent over the past six months and is expected to drop even further in the wake of the announcement.

However, Adidas does have links with Hitler and Nazi Germany.

The Dassler brothers, who took the trade names of Adidas and Puma, began shoe production in the 1920s in their hometown of Herzogenaurach, Germany, a hot spot for shoemaking in Bavaria with more than 100 individual shoemakers.

What distinguished Rudolph and Adolf ‘Adi’ Dassler was not just their readiness to become members of the Nazi party, securing their business success under Aryan supremacy, but their ambitions.

With the expansion of the war in December 1943, Hitler converted civilian business operations to military manufacturing.

Now instead of making sports shoes, the Dasslers made boots for Nazi soldiers as well as the Panzerschreck bazookas in their factory.

Both brothers were summoned to duty with Rudolf joining the Gestapo. Adi served only one year while his brother remained until the end of the war.

When Rudolf found himself in an American internment camp, he suspected he had been denounced by his brother who was now occupied making baseball and basketball boots for Americans.

A lifelong grievance separated the brothers. The one company was split, Adi started ‘Adidas’ and Rudolf launched ‘Puma’.

Kayne West deserves this because there’s no room for hostility and discrimination, and Adidas made the right decision and kudos to every individual and company that stands against hatred and prejudice because the world’s a much better place without it.

Kayne West is an obnoxious hate-filled man, and he needs to grow up and learn that actions and words have consequences, which he will do when he starts running out of money because nobody will touch him business-wise. He’s a disgusting excuse for a human being and his words will follow him for the remainder of his life.