Thousands of Icelands products will now be available on Amazon after the supermarket brand struck a deal to sell products on the e-commerce giant’s website.
The discount supermarket joins Morrisons and Co-op as a third-party supermarket partner on the Amazon marketplace.
To start with, Iceland products on Amazon will be available to shoppers living in designated postcodes across Greater Manchester, with availability set to be extended to more Amazon Prime members across the United Kingdom in the coming months.
The new partnership will see Iceland’s own label fresh and frozen items, and brands including Greggs, Heinz, Myprotein and TGI Fridays all available to purchase on Amazon.
Items will be sourced straight from local Iceland stores and delivered by Amazon couriers.
An Amazon spokeswoman said that teaming up with third-party retailers they know their customers already love gives them the opportunity to offer customers even more choices and delivery options from their product ranges directly from their website.
Commenting on the decision to sell Iceland products, Amazon said it hoped to offer shoppers all their grocery needs served through one relationship, one app, and a familiar experience.
Same-day delivery of Iceland goods with two-hour scheduled time slots will be free with Prime membership on orders over £60.
However, a delivery fee of £2 for orders will apply on orders between £40 and £60, increasing to £4 on orders between £15 and £40.
A minimum order value of £15 will also be in place.
David Devancy, Iceland’s chief customer and digital officer said that they were committed to helping their customers shop in the way they want and access their great value products whenever they need them most and that partnering with Amazon is yet another way Iceland customers can get their hands on their exclusive brands and freezer favourites.
He added that this was also an exciting opportunity for them to introduce new shoppers to the benefits of shopping with Iceland.
Amazon began involvement with supermarket chains in 2016 when a wholesale supply deal was struck with Morrisons.
This saw the supermarket supply fresh and frozen groceries to customers on what was then known as Amazon Prime Now and Amazon Pantry.
By 2019, the partnership evolved with Morrisons becoming a retailer on the Amazon marketplace, and the following year a dedicated Morrisons online storefront was unveiled.
In 2021, Co-op made 10,000 items available to purchase on Amazon, giving Prime members the ability to do ‘their full Co-op grocery shop’ on the site.
Buying in Iceland was always an affordable alternative to other stores. They were extremely cheap and the food wasn’t that bad, especially for bigger families who have to work on a budget. However, looking around the store recently I have found that their items are a lot more costly now and that some things I can get cheaper elsewhere.
To be honest, I was surprised how much prices in Iceland have actually gone up, and you can already order Iceland products straight from Iceland, so what would be the advantage of ordering through Amazon?
This is the reason why! Eventually, all stores will be online, through Amazon or other couriers. The only difference is that with Amazon you have to be a Prime customer, which means you have to pay to be a Prime customer, in which Amazon make lots of lots of money.
We’re becoming a dystopian society where everything will be done online, with no shops to speak of. Maybe the odd corner shop if you’re lucky and then they will become so costly we won’t be able to afford it.
Our Government don’t want us to have any free will, and they will ultimately have us over a barrel. They will do it gradually so that people don’t notice too much and before long, life as we know it will be a thing of the past.
THE MONTHLY MOSQUITO 