Fans of outdoor clothing brand The North Face can get a voucher for more than 20% off at the retailer, but only if they can pass a woke ‘racial inclusion’ course.
Those hoping to get a handy discount off their new puffer jackets or woolly jumpers from the company beloved by Gen Z will be required to correctly answer multiple-choice questions in the quiz titled ‘ALLYSHIP IN THE OUTDOORS: A digital course about racial inclusion and allyship created by The North Face’.
The hour-long programme claims to be ‘designed to foster a deeper understanding of the unique challenges that people of colour face when accessing the outdoors’.
The first module titled ‘Diversity and the Outdoors: Where are we Now?’ says the ‘dial moved further in June 2020 when George Floyd was murdered by police in Minneapolis’ and that this event ‘fostered a new awakening in the outdoors that racial inclusion and representation matters’.
Later modules include topics such as ‘white privilege’ while one asks: ‘How many people of colour do you see on the slopes, on the hills or on the trails?’
Another segment argues that ‘privilege can give us access to the outdoors’, The Sun reports.
It adds: ‘In this context, we refer to “white privilege,” meaning that your race and skin colour can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases.’
The programme even urges participants to file formal complaints to their bosses if their colleagues brand them ‘woke’.
At the end of all this, fans can finally claim their 20% off voucher.
Free Speech Union founder Toby Young said: ‘The irony is that The North Face is implicitly acknowledging here that all its customers are white.’
Free Speech Union founder Toby Young said: ‘The irony is that The North Face is implicitly acknowledging here that all its customers are white.’
The North Face has been approached by MailOnline for comment.
This wokeness is like a disease. Like a planned attack of psychological warfare on the public, and they’re brainwashing our children—it’s almost like everyone’s on crack.
People of colour, I assume, are not compelled to take the test, which makes this polarising and almost apartheid-like.
This should be illegal. Discounts for one ideology but anyone who disagrees has to pay the full price. That’s discrimination.
A clothes shop has no business in politics, they’re supposed to sell clothes for goodness sake, and if they can’t resist telling us what to think and do, then I will resist shopping for their clothes.
I would rather pay the 20%, but now I have a much cheaper option, I just won’t shop for their clothes.
Since North Face no longer wants its core clientele and can’t thrive on shoplifters alone, I anticipate the company going out of business very soon.
I long for the days when buying garments could be done at Richard Shops and C&A. Back then, the store where you purchased the apparel mattered more than the label.
Well, that’s North Face now done. These companies seem intent on destroying themselves. Another company with a death wish.
THE MONTHLY MOSQUITO 