Christians Accuse Cadbury Of Erasing Easter To Sell ‘Gesture Eggs’ Instead

Christians have retaliated against a Cadbury store, claiming that by offering “gesture eggs,” it is “erasing” Easter.

The chocolate giant, which insists it has used ‘Easter’ in its marketing for more than 100 years, had a two-for-£10 promotion on ‘gesture eggs’ at an independently run discount store in Springfields Outlet in Spalding, Lincolnshire.

The decision to remove the word ‘Easter’ has sparked anger among Christians, who argue that ‘without the message of Easter, there would be no reason for Easter eggs’.

Andrea Williams, the CEO of Christian Concern, told MailOnline: ‘The original Cadbury family who founded the business were deeply motivated by their Christian faith and used profits from their business to serve charitable causes across the world.

‘It’s a shame for them to have forgotten those deep Christian roots.’

Cadbury said the ‘gesture eggs’ promotion was independently run by Freshstore, which operates the discount store, and denied having any involvement in it. 

Other Cadbury outlet stores in Cheshire Oaks, Wirral, and Alfreton, Derbyshire, have also promoted ‘gesture eggs’.

Tim Dieppe, the head of public policy at Christian Concern, told MailOnline: ‘Easter eggs symbolise the resurrection—just as Jesus rose again from the tomb, new life emerges from eggshells.

‘They also symbolise the new life that we can have through the forgiveness that Jesus obtained for us on the cross, enabling us to be ‘born again’. Without the message of Easter, there would be no reason for Easter eggs. 

‘One wonders why Cadburys would want to erase the connection between Easter and eggs. If people stop celebrating Easter, they might well stop buying Easter eggs.’

It’s understood that the eggs pictured were named ‘Special Gesture’ eggs by the independent retailer and that ‘Easter’ is routinely used in other areas of Cadbury’s advertising. 

Outraged shoppers also criticised the promotion, with one simply writing: ‘The world’s gone.’ 

Another tweeted: ‘I’m not even religious and this gets my back right up. Why are all things Christian being attacked right now?’

A third said: ‘They can keep their eggs.’

A fourth posted: ‘What an utter disgrace, I am so so sick of this woke pandering society we live in.’

And a fifth wrote: ‘I love Cadbury’s chocolate but won’t be buying any Easter eggs called gesture eggs.’ 

This is not the first time Cadbury has come under fire for the omission of the word ‘Easter’. The National Trust Easter egg trail, which used to be sponsored by Cadbury, was renamed the ‘Great British Egg Hunt’ in 2017.

Although it was a while ago, I can recall a period when Cadbury produced quality chocolate.

Since 2010, Mondelez International—originally Kraft Foods—has controlled the British multinational candy manufacturer Cadbury, formerly known as Cadbury’s and Cadbury Schweppes.

With operations in over 50 countries worldwide, it is the second-largest confectionery brand in the world.

Cadbury was founded in 1824 in Birmingham, England, by John Cadbury, a Quaker who sold tea, coffee, and drinking chocolate.

Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company’s workers improved living conditions.

Cadbury USA produces candy, gum, breath mints, and cough drops. The company was formed after Cadbury Schweppes purchased the Adams brand from Pfizer in December 2002 for US$4.2 billion.

After so many mergers, Cadbury is no longer what it once was. Before, everything was fine. The many mergers wrecked everything, and now, regrettably, it’s just American junk at exorbitant costs.

Cadbury chocolate now tastes terrible; in fact, I’d rather eat doggy chocolate, while all the time putting up their prices and making their products smaller in size.