Freddos Now Cost £1 In Inflation-Crippled Britain

It is the small frog-shaped chocolate bar beloved by Brits and fondly remembered for selling for just 10p.

But now fans of Freddo have reacted after the iconic 18g chocolate was spotted on sale for £1. 

Although it is still available for less in numerous shops, the price represents a staggering tenfold increase since the bar returned to shop shelves 20 years ago.

It comes after the Bank of England warned that inflation is set to surge again this year – thanks in part to Rachel Reeves’ huge Budget tax raid.

The Bank now expects headline CPI to hit 3.7 percent in the summer, instead of the 2.75 percent rise that was expected in November.

The rise will heap misery on Brits who have endured eye-watering cost of living pressures since COVID, including a rise of 11 percent towards the end of 2022. 

In a dramatic announcement last week, the Bank halved growth forecasts for this year from 1.5 percent to 0.75 percent.

It also pointed out that inflation had eased more slowly than expected, and it is anticipated to rise ‘materially’ in the first half of this year to 3.7 percent. 

The finger was pointed at rising energy and water costs, plus Ms Reeves’ Budget decisions -including increasing employer NICs. 

Experts believe the abrupt downshift and increased borrowing costs have left the Chancellor facing a significant void in the government’s books, which will need to be filled with additional tax increases or spending cuts. 

The Treasury’s OBR watchdog pencilled in a far higher growth figure of 2 percent at the time of her fiscal statement in October.

A post of the popular lunchbox snack on Reddit revealed a Freddo marketing for £1 at a WHSmith store in Carlisle.

Fans of the small amphibian sweet were quick to vent their anger online, with one saying: ‘£1 for a Freddo is disgusting. Daylight robbery at its finest!’

Another angered fan fumed: ‘Name and shame where this atrocity has occurred.’ 

One outraged fan of the chocolate even rounded on Chancellor Rachel Reeves over Freddo’s ‘snackflation’.

‘Freddo’s are now a quid. Wtf is going on in this country? @RachelReevesMP, you should resign,’ they wrote on X.

Freddo was established in the UK by legendary British chocolatier Cadbury in 1973 but was withdrawn in 1974.

The bar, which first originated in Australia, was subsequently relaunched in 1994 for 10p, proving to be a smash hit lunchbox treat.

Even the original Cadbury recipe has been replaced, and I feel bad for the very young since they will never know how good it was. Now it’s just a chunk of sweet brown fat.

And they are charging a quid for literally a mouthful now, and because it’s being aimed at youngsters, and parents not wanting to upset their kids, they’ll still buy them.

Suppliers and retailers are indulging in greed-flation these days, seeking higher and higher returns to fill their boots while the ordinary punter has to pay. Supermarkets, petrol stations, food outlets, energy suppliers, airlines etc cetera, they’re all at it – there’s no control over them and they can do what they like.

It tastes of sugar and chemicals, it has a sheen to the chocolate and it doesn’t dissolve properly in the mouth – to be fair, doggy chocolates would probably taste better.

Everything is either shrinking or they’re transforming it in some way. From chocolate bars to yoghurts, even tea bags. It’s called shrinkflation and not only are you getting less, they’re spoiling what was, and they’re upping the prices too.