Sparkling Water Brand SodaStream In Legal Battle


sodastream_logo_2010Those courageous people who enter into judicial actions normally do so because of the possible winnings, guardianship of their children, access to their family’s wealth, are so important.

Most people are uncertain about bottled water, however, it’s the improbable subject of a brutal judicial stoush amid sparkling water company SodaStream and the International Bottled Water Association (IBWA), which represents labels including Nestle and Fiji Water.

SodaStream’s newest advertisement, named Shame or Glory, engages the aid of two Game of Thrones’ characters to convey a message that bottled water is harmful to the environment. The clip, which has more than two million views on YouTube, portrays a man purchasing bottled water from the supermarket, only to then find himself busted by Game of Thrones’ Shame Nun. He later gets a dressing down from The Mountain, performed by Icelandic actor Hafþór Júlíus Björnsson.

“Why are you carrying shameful polluting plastic bottles? Don’t you know you’re hurting Mother Earth?” The Mountain asks the man.

“With SodaStream, you can make sparkling water at home, at the touch of a button … without carrying heavy plastic bottles and pissing off Mother Earth,” he says.

More than one billion beverage bottles are used every single day throughout the world, the overriding bulk of that plastic ends up in our landfills, parks, and oceans, according to SodaStream.

Millions of people are already using SodaStream and doing their bit to decrease ocean-killing plastic waste, that’s why SodaStream are the world’s biggest sparkling water brand, and they are hoping that everyone will join the rebellion.


However, The International Bottled Water Association (IBWA) demands SodaStream now cease and desist showing the video, contending the ad makes false, misleading and disparaging declarations about bottled water.

Whilst maintaining environmental concerns regarding plastic bottles, the company’s video singles out bottled water products for criticism, but not less-healthy sweet beverages that are also packaged in plastic, such as carbonated soft drinks, energy drinks, and juices.

In fact, bottled water has the lowest environmental footprint of all bottled beverages. In particular, the amount of water and energy utilized to create bottled water is smaller than any other bottled drink. Furthermore, all bottled water packages are 100 percent recyclable.

Nevertheless, plastic packages include numerous chemicals, some of which have been distinguished as possibly dangerous. There are two chemicals to keep away from, in particular, bisphenol A and phthalates. Both of these chemicals interfere with animal and human hormones.


Researchers have better distinguished the adverse effects of bisphenol A, pthalates are usually deemed harmless by contrast. However, better safe than sorry. Whether a plastic container has bisphenol A or phthalates in it depends on its type. You can distinguish the kind of plastic in a container by studying the recycling code number.

You usually see Type 1 plastic in bottles for juices, salad dressing, water, vegetable oil, and mouthwash. Peanut butter and pickle jars usually contain type 1 plastic as well. Polyethylene teraphthalate is light-weight, clear and smooth, its makers designed it for a single use only.

Whilst it does not include bisphenol A or phthalates, it does include antimony, a potential human carcinogen. Additionally, dangerous bacteria can build up in it as you reuse it. Polyethylene teraphthalate packages may have the symbol “PET” on them.

Milk bottles, detergent containers, freezer bags and plastic supermarket bags frequently include high-density polyethylene, a comparatively thick plastic. Type 2 plastic neither includes bisphenol A nor phthalates. It is not known to include other dangerous chemicals. High-density polyethylene containers may have the symbol “HDPE” on them.

Polyvinyl chloride contains phthalates that can create reproductive problems in animals and humans. Type 3 plastic can be plasticized or unplasticized, the former is clear and flexible, the latter is more rigid. Food containers usually made with polyvinyl chloride include fruit juice bottles, cooking oil bottles and clear food packaging. Plasticized PVC pipes and siding contain phthalates as well. Polyvinyl chloride containers may have the symbol “V” on them.

Frozen food packaging and sauce squeeze containers usually contain Type 4 plastic since it is pliable and repellent to solvents. Type 4 plastic does not include any identified toxic chemicals. Low-density polyethylene containers may have the symbol “LDPE” on them.


Polypropylene containers do not filter toxic chemicals into foods or liquids. They usually contain yogurt, medicine, drinks, ketchup, and medicines. Type 5 plastic is pliable, hard and semi-transparent and has high stability to solvents. Polypropylene containers may have the symbol “PP” on them.

You should dodge type 7 plastic containers since they may include bisphenol A that filters into their contents. Type 7 plastics usually have the symbol “PC” or “Other” on them. You will find polycarbonate plastics in 3- and 5-gallon water cooler bottles, solid, plastic reusable water bottles, and to-go coffee mugs. Companies use polycarbonate for these purposes since it is practically shatter-proof.

Some kinds of plastic water bottles contain chemicals that may filter into your drinking water. Bisphenol A, or BPA, is one of the most generally cited offenders, and is seen in hard plastic bottles labeled with plastic code “7.”

Other plastics further pose a possible health warning. According to CBC News, Canada outlawed the usage of BPA in October 2008 so the full health effects could not contagion further. Bottles containing BPA are further banned in Japan, according to Scientific American, as of 2010 they are still widely utilised in the United States and other parts of the world.

The BPA used in Type 7 plastic water bottles is linked to a number of possible complexities for expecting women and the fetus. According to CBC News, BPA acts as a faux-estrogen and can produce chromosomal irregularities.

These anomalies are tied to birth deformities and developmental disabilities in utero and childhood. Exposure to these faux-estrogens whilst in the womb can create early onset of puberty and increase the child’s risk of prostate or breast cancer as a grown-up.

It may further influence the eventual fertility levels of a female fetus. CBC News further details possible ties between BPA exposure and hyperactivity disorders and aggressive behaviors in young girls.

Water bottles containing BPA have further been linked to increased incidences of disease in adults. According to CBC News, humans with the greatest concentrations of BPA in their urine are three times more prone to suffer from cardiovascular disease and 2.4 times more inclined to have Type 2 diabetes than people with low BPA concentrations.

BPA exposure is further tied to breast, prostate and ovarian cancer, although further investigation is needed to fully investigate this matter.

Bottles labeled as Type 1 plastic are made from polyethylene terephthalate, or PET. These are the soft plastic bottles most generally used for bottled water. PET bottles contain no BPA or faux-estrogen but do pose possible health hazards.

These bottles are frequently linked to bacterial contamination when they are re-used. This is primarily owing to the bottle’s design, which makes it hard to properly wash the bottle for reuse. When used Type 1 bottles are tested for cleanliness, 13 percent are found to contain microbes from food or saliva while another 9 percent contain fecal matter.

Proper food storage is essential to keeping it safe to eat. Eating food that has been poorly stored has the potential to make a person ill, especially if that storage container is a plastic that contains hazardous chemicals.

Storing food in plastic bags, created just for that purpose, as essential to keeping food protected. Nevertheless, putting food in any plastic, both food storage bags or other plastic bags, can pose real risks to humans.

All plastic is made from chemicals that have the potential to harm a person’s well-being. The chemicals that make up plastic include BPA and DEHA. Grocery bags are made from high-density polyethylene or low-density polyethylene and are normally coded for recycling as a 2 or 4.

When food is put in plastic bags these chemicals can filter into the food and then be ingested. This also includes plastic wrap, which is made up of comparable components. Over time these chemicals have been linked to tissue changes, genetic damage, chromosomal errors, miscarriage, birth defects, early onset of puberty and hormonal alterations.

In children, chemical leaching can cause damage to their growing immune system and can result in disrupted hormones and behavioral difficulties.

Food in the cupboard should be stored in sealed containers to stop bugs getting into them, including insects and rodents.

Plastic grocery bags are not airtight and should not be used. Food storage bags can be torn into or bit open by insects. Using glass containers is the suggested method for storing food in the cupboard as chemical leaching can happen when food is stored in plastic containers.

When food is not stored correctly, it can grow dangerous bacteria that can make a person ill. Food must be stored in sealed receptacles in the refrigerator to stop bacterial contamination. That which is not wrapped properly can become infected with bacteria from other food in the refrigerator that has already spoiled and can spread it as well.

Additionally, meats that are not in sealed wrappings can trickle onto other foods, infecting them with food-borne pathogens like E.coli or salmonella. Plastic grocery bags and food storage bags can break or be torn when moving food around in the fridge, which generates conditions that can spread and grow bacteria.

The IBWA says people should not be shamed for making smart and healthy beverage choices, and they should be praised. Water is invariably the best and healthiest option for hydration, whether from a bottle, a filter, or the tap and seemingly people are making considerable attempts to select healthier foods and beverages.

Ah, but is this, in fact, true? We appear to be in a period of drinking from something that is obviously not healthy for us, and all that we drink from, appears to have some sort of contagion in it, or that purges from it.

Even the water that we drink from our household faucets at home has poisons in it.

Typical Tap Water Content:

Chlorine: Chlorine in Tap Water is Safe to Drink. There has been a large amount of press recently promoting new water filters for faucets, showers, and whole home systems. As a marketing strategy to increase selling of these products, advertisers have been overplaying an unconfirmed risk related to drinking water chlorination.

Fluorine compounds: Fluoride is one of the most poisonous substances known to man, yet based on its inclusion in virtually every brand of toothpaste, however, the American Dental Association believes it’s okay to use fluoride for preventative dental care. Other products, such as bottled water, infant formulas, and even vitamin supplements, now include fluoride.


Trihalomethanes (THMs): Trihalomethanes (THMs) are chemical compounds in which three of the four hydrogen atoms of methane (CH4) are replaced by halogen atoms. Many trihalomethanes find uses in manufacturing as solvents or refrigerants. THMs are also environmental pollutants, and many are considered carcinogenic.


Salts of: arsenic. radium. aluminium. copper. lead. mercury. cadmium.


Arsenic poisoning is a medical disease that happens owing to raised levels of arsenic in the body. If exposure happens over a short span of time symptoms can include vomiting, abdominal pain, encephalopathy, and watery diarrhea that contains blood. Long-term exposure can result in thickening of the skin, darker skin, abdominal pain, diarrhea, heart disease, numbness, and cancer.


Barium: Barium carbonate does not dissolve in water, but does dissolve in the stomach, it can further generate damaging health outcomes. Eating or drinking excessively large quantities of barium compounds that dissolve in water or in the stomach can create modifications in heartbeat or paralysis in humans.

Water is good for you.

Water makes up about 60% of our entire body weight. 75% of our brain is water, 70% of our muscles, even our bones are 31% water.

Every system in our body depends on water. Water transports nutrients to your cells, it washes poisons out of your organs, increases our metabolism, controls blood pressure, protects and moisturises our joints, the list goes on.

When we don’t drink enough water, everything in our body slows down. Even pretty moderate dehydration can strip us of our energy and make us feel tired throughout the day.

When we drink plenty of water and we are well hydrated, it will give us more energy, lift our mood, assist is to lose weight and grow muscles, help us perform better at work, alleviate headaches, make us look younger with healthier skin, lessen the risk of cancer, the benefits really do go on and on.

It’s odd then how we are all so concerned about eating healthy food but give limited or no consideration to whether our water is healthy or not.

The fact is, most sources of drinking water, are far from healthy.

Although it’s better to drink this water than to avoid it and die of dehydration, but it’s a little unsettling knowing that with each glass you drink, you’re taking in hundreds of different unregulated, unfiltered chemicals and poisonous waste products.

Government and state laws in the United States don’t require any testing and haven’t installed safety goals for drugs in water. In 2008, the Associated Press began a wide-scale, 5-month study into pharmaceutical contaminants in drinking water.

They found drugs in the drinking water of 24 main metropolitan regions, comprising South California, Philadelphia, San Francisco, Washington DC, Tuscon, and Northern New Jersey.

Traces of drugs found incorporated antibiotics, mood stabilisers and anticonvulsants like carbemazepine, estrogens, metabolized angina medication and tranquilizers to name a few, and it’s correct that the concentrations of these drugs and chemicals are small, calibrated in parts per billion or trillion, considerably below a medical dose.

Water providers proceed to assert that these levels are safe, but the fact is, scientists, don’t yet know the outcomes of decades of exposure to low levels of multiple drugs. One thing we do know is that scientists are becoming more concerned with new studies which reveal startling effects on wildlife and human cells.

Numerous scientists think that chronic low-level exposure to these drugs and other poisons could be subtly bringing on allergies, creating nerve damage, hindering productivity and growth, destroying the brain and changing behavior, causing cancer and a number of other enigmas and conditions.

Within 1999 and 2000, the U.S. Geological Survey examined 139 surface waters everywhere in the U.S. They found that 80% of these waters contained endocrine-disrupting chemicals, chiefly estrogens. What’s more troubling, is the impacts these estrogens are presently having on wildlife. Fish, in the very waters we end up drinking, are changing sex owing to exposure to excess estrogen.


In 2004, researchers gathered and analyzed a specimen of white sucker fish in Boulder Creek, Colorado. Not only did they discover five times more females than males, but half of the male fish had a female tissue, and the whole population was unproductive.

It’s curious how we can see a comparable trend in humans, with decreasing sperm counts in men, lower testosterone levels than in past generations, increasing incidences of sterility, and more females being born than males. Although to date, investigation hasn’t revealed a straightforward connection connecting the water we drink and feminisation in humans, there’s lots of obscure data that implies estrogen in our drinking water is at least playing a significant part in our feminisation as a species, simultaneously with all the other sources of estrogen we’re exposed to on an everyday basis.


A lot of it comes from the use of the oral contraceptive pill by women. The pill induces women to pass large quantities of estrogen through their urine, which makes its way to our water systems. Depending on which country you look at, up to 60% of women in the West are on the pill, and numbers in the East are growing fast.


Hormone replacement therapy (HRT) in older women is further to blame, and with people living longer and longer, it’s becoming a growing interest. In a 2011 investigation published in BMJ Open, researchers hinted there might be a connection linking oral contraceptive usage by women, and increasing percentages of prostate cancer (estrogen-sensitive cancer) in men, owing to the excess estrogen from women making its way into our drinking water.


Although women on hormone pills aren’t just the offenders. Estrogen is used almost everywhere now. Vast quantities further come from industry, agriculture, household commodities, and other pharmaceuticals.

The menu of many manifestations and conditions estrogen dominance can create, is enormous. Listed some of the more general effects below. For a more comprehensive list, go here.

In Men and Women In Men In Women

Low sex drive
Weight gain
Muscle loss
Skin problems such as acne, dry skin, and psoriasis
Memory loss
Impaired fertility
Gynecomastia (man boobs)
Male pattern baldness
Increased risk of prostate cancer
Reduced sperm count & testosterone
Uterine fibroids
Breast tenderness
Enlarged breasts
Fibrocystic breasts
Increased risk of breast, endometrial and uterine cancer
Increased risk of miscarriage
Hot flushes
Irregular periods
Hair loss

It’s no accident that the above manifestations and conditions are becoming more prevalent over time as more chemicals are being pumped into the environment.

Tap water is far more controlled by the government than bottled water.
Under the Federal Safe Drinking Water Act, public waterways that equip you with tap water, have to submit annual quality reports that show references and levels of controlled contaminants, and their possible health consequences.

On the other hand, bottled water companies who market their goods to millions of people, are not obligated to make any of this public. With most labels, we have no concept where the water comes from, if or not it’s refined at all, and what level of contaminants the water carries.

In recent years there have been a number of investigations carried out by self-governing non-profit organisations, that have reported some startling truths about bottled water. In 2008, the Environmental Working Group (EWG) examined 10 leading labels of bottled water and discovered toxic contaminants in every label that was examined.

There was a total of 38 toxic pollutants, incorporating trihalomethanes, pharmaceutical drugs, caffeine, solvents, arsenic and radioactive isotopes. In a 2009 investigation printed in the journal Environmental Science and Pollution Research, researchers discovered notable quantities of estrogen in 78% of plastic water bottle brands.

In addition to contaminants in the water itself, bottled water further contains phthalates, a class of plasticizer that drains into the water from the bottle itself. Phthalates act as potent xenoestrogens, and have been connected to many estrogen-sensitive cancers and other maladies in humans.

Although standards are gradually changing, you have to ask yourself, keeping in mind that bottled water costs 1,900 times as much as tap water, is it actually worth spending the additional charge for water that is at best, just as tainted as tap water?

It is not, therefore, in the public interest to dampen consumption of bottled water. One wouldn’t assume that it’s a safe, healthy, and convenient choice, but by far safer than bottled water.

SodaStream argues the IBWA is just concerned it will lose profits if people quit purchasing bottled water.

After all, everything that we consume or drink is a money making scheme, a method to make money and they are not interested what’s in it, or how it will affect you. It’s simply a plan to make you waste more money on a commodity that’s going to give them good profits.

We could assume that SodaStream is the better commodity to purchase in terms of hydration, and perhaps it once was, when SodaStream came with glass bottles, and not plastic ones. They are not seeking to protect the planet, they are striving to save themselves from going broke, there is no rescuing the planet, we have destroyed it all on our own with our indulgence.

I’m not telling you that SodaStream is the better choice. If you just want fizzy water, like myself since I can’t stand tap water, but if you just want purified tap water, you can do that at home in the comfort of your own kitchen, you don’t need to be going out and purchasing gallons of bottled water because you have been told its better because it’s not.

I don’t know what’s more insulting, the idea that a large corporate organisation believes it can quell a modest business or that the information they want silencing is that plastic bottles represent a genuine menace to the environment.

This is a profiteering group, whose monetary profits are a direct result of the two hundred million plastic water bottles their enterprise makes every day and wants to quell SodaStream from telling the

Even more disturbingly, the industry wants to persuade customers that there is something wrong with the high-quality, tasty tap water that is accessible in most homes.

I’m not certain about the high-quality, or delicious tap water, but its unquestionably a need in our daily lives, and there are loads of businesses out there that want to jump on it and make a whacking profit, but the even more alarming thing is that people believe them, and they go out there in their drones and buy it, bottles and bottles of it since they genuinely think it’s better for them.

I was previously in America visiting a colleague just outside of San Francisco. I had been to America before so knew that I could drink the tap water, however, when I cracked open my colleagues fridge it had bottles and bottles of filtered water in there, and precious little food.

When I questioned why they had so much bottled water in the fridge, my colleague was completely shocked that I’d directed such an inquiry. My colleague tutted and announced that she wouldn’t drink the tap water because it was full of contaminants.

That was about 20 years ago, and I suspect my colleague is still doing the same thing, crowding her fridge with loads of bottled water that she’s been absorbing for all those years, without any idea of how it could hurt her.

The reported and actual menace we face is from single-use plastic bottles, and if anybody is attempting to deceive purchasers it is the IBWA, not SodaStream in its crusade. So, why should they be silenced?

The video that I viewed was both really entertaining and put the point across very well, not so much the profanity, though… however, still pretty entertaining.

Published by Angela Lloyd

My vision on life is pretty broad, therefore I like to address specific subjects that intrigue me. Therefore I really appreciate the world of politics, though I have no actual views on who I will vote for, that I will not tell you, so please do not ask! I am like an observation station when it comes to writing, and I simply take the news and make it my own. I have no expectations, I simply love to write, and I know this seems really odd, but I don't get paid for it, I really like what I do and since I am never under any pressure, I constantly find that I write much better, rather than being blanketed under masses of paperwork and articles that I am on a deadline to complete. The chances are, that whilst all other journalists are out there, ripping their hair out, attempting to get their articles completed, I'm simply rambling along at my convenience creating my perfect piece. I guess it must look pretty unpleasant to some of you that I work for nothing, perhaps even brutal. Perhaps I have an obvious disregard for authority, I have no idea, but I would sooner be working for myself, than under somebody else, excuse the pun! Small I maybe, but substantial I will become, eventually. My desk is the most chaotic mess, though surprisingly I know where everything is, and I think that I would be quite unsuited for a desk job. My views on matters vary and I am extremely open-minded to the stuff that I write about, but what I write about is the truth and getting it out there, because the people must be acquainted. Though I am quite entertained by what goes on in the world. My spotlight is mostly to do with politics, though I do write other material as well, but it's essentially politics that I am involved in, and I tend to concentrate my attention on that, however, information is essential. If you have information the possibilities are endless because you are only limited by your own imagination...

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