William and Kate were pictured posing on a bale of hay with their children in the photograph, which features on the festive card sent to friends, associates and their organisations and charities.
Prince George, aged seven, Princess Charlotte, aged five, and two-year-old Prince Louis can be seen smiling as they sat with their parents, who were also smiling.
The Cambridges and their children were all casually attired for their Christmas picture, taken at Anmer Hall, which has an extensive woodpile as its backdrop.
Photographer Matt Porteous has previously received other royal commissions from William and Kate, including capturing behind the scene moments from Louis’s christening.
The release of the photograph follows the rare public appearance of the Cambridges’ children who, with their parents, attended a London pantomime on Friday for key workers and their families.
The Prince of Wales and Duchess of Cornwall have also published their Christmas card photo showing the couple seated in a garden at their home in Birkhall, Aberdeenshire.
Charles and Camilla relaxed on a bench in the historic property’s organic garden in the glowing autumn sunshine. The picture was taken by a member of their staff and shows the couple casually attired for the photograph.
William, Kate and their children are stunning and I’m sure William’s mother, Diana would have been proud, and this is a really good image for Britain, but some people don’t realise that the prospective king is Charles and he could reign like his mother till his nineties.
And perhaps when the Queen dies, the days of the Royal Family are numbered and it could be that this Tory Government stops funding this out of date institution, and the way Boris Johnson is going that might just be the case because he seems to want to be the president of England, and he seems to think that he’s very God-like.
Perhaps William and Kate are trying their best to look human, with their artificial smiles, and they have all the privileges of the underemployed super-rich whose income is guaranteed by the state.
They may be nice people with adorable children, but there’s a lot of families just like them who have proper jobs and lives, not this childish facade of royalty and exceptionalism.
Who cares about their Christmas card – it’s all about royal marketing, and there are more important things to deal with than thinking about the Cambridges and Windsors, and here’s something to smile about – while the rest of us struggle and don’t know if our jobs are safe or we could lose everything – chin-up every one, here’s a card to make it all alright.