The comfortable sheepskin Ugg boot was inescapable at the height of its popularity, and now with the end of lockdown still some way off, love them or hate them, Uggs are back.
Maybe it’s the extreme sentimentality for a more simplistic time when WAGs and reality TV stars wore velour tracksuits tucked into Ugg mini boots or the overall need to feel comfortable and put together as more people work from home. Or perhaps it’s the cold weather, or maybe it’s all of the above.
But no matter how ridiculed they’ve been in the past, there’s no doubt that Uggs have made a comeback.
From Dua Lipa to Bella Hadid, celebrities and influencers across the board have been spotted wearing them.
Stormzy even made an unexpected fashion statement when he turned up in a pair of Ugg Tasman slippers for a BBC interview.
Fashion titan and former editor at large of US Vogue, André Leon Talley, is likewise a longtime fan of the brand, and he recently told Elle of his relationship with Ugg, saying that cosy gives you security. Cosy affords you to be comfortable enough to project your best self to the world.
In its quarterly report, global fashion search platform Lyst ranked Ugg’s classic ultra mini boots fifth in its top ten hottest women’s products in the world, alongside other major players in the more fashionable casualwear trend, such as Birkenstock’s shearling-lined Boston clogs and Sleeper’s Party feather-trimmed pyjamas.
In the men’s list, Ugg’s Scuff Deco slippers came in even higher at number three, and the report notes that Ugg’s Scuff Deco slippers are a popular gift choice for men, while the classic ultra mini boots, a cropped update to the classic mini II model have become the newly desired ‘It’ syle, having been spotted in bold hot pink on model Irina Shayk and in the brand’s signature chestnut on model Joan Smalls.
In the final quarter of 2020, shoppers sought comfort and protection, and slippers and clogs were highlighted as the breakout category, alongside the trend for 90s nostalgia and the rise in outdoor walking and socialising that has driven sales of active and casual wear, most prominently puffer jackets, which were the most popular products globally.
However, I must admit they look even better on the sheep, and they’re not very good for walking – good for keeping warm on a mobility scooter or in a wheelchair though, and they allow your feet to move around in them, which must have a knock-on effect on the skeleton and muscular system in quite a profound way.
However, high heels did damage to our feet, but we still chose to wear them.
So, not only are they ugly, pardon the pun, they’re also terrible for your feet and skeletal formation.