Tag Archives: psychological gymnastics

Ah, yes, “Pinktober”—that magical season when corporate boardrooms look at a devastating disease and think, “But how can we use this to move more strawberry-flavoured yoghurt?” The mental gymnastics required to approve these partnerships deserve an Olympic gold medal in corporate delusion. It is a level of irony so thick you could slice it withContinue reading “Pick Your Poison, Print The Ribbon”